Marketing Concept – The St. Gallen Management Approach

Marketing Concept – The St. Gallen Management Approach

26.50 CHF (inkl. 2,5% Mwst.)

Business Administration (Part: Marketing Management)

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Artikelnummer: 9783825244644 Kategorie: Schlagwort:

Beschreibung

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.